Federal Government Used Political Advertisements To Muster Public Support In 2014

ISLAMABAD:  Prime Minister Nawaz Sharif led ruling Pakistan Muslim League (N) extensively used electronic media advertisements apparently in an attempt to muster the public support to overcome the political turmoil in year 2014.

A close study of the advertisement to the electronic media reveals that Federal Government spent more than Rs.341 million for political advertisements in electronic media.

“Local and international media outlets are mostly driven by their economic interests. Governments particularly during their crisis apply advertisements to the media, in return media outlets turn positive towards them and often help governments by making non issues as issues , in a way that people could not judge,” said Ashfaq Gondal a former Federal Secretary Information, who closely dealt such situations in his career.

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